Solid no-nonsense tech businesses. It isn’t about being sexy or fitting a trend, just getting something out there that works. And boy did this album WORK.

Still early Taylor, laying down the groundwork and foundations of the OG Australian startup and business scene. We put DroneShield here because you have to be fearless to get into military tech.

This was Taylor’s last album as a country girl-next-door. This record walked so that the rest of her albums could run. And these companies did too. Also, it’s just got 00s energy ya know?

The two-sided marketplace mania era of ANZ technology companies. Loud, deeply commercial, and weirdly a lot of red in their logos? It all makes sense, trust us.

Here’s the vibe: it’s 2018 and B2B SaaS has never been cooler. Everyone’s wearing T-shirts and open-plan working is so in. As anachronistic as that may be, this vibe tracks so hard for these companies.

Don’t f*ck with us Taylor. Serious businesses with a bit of menace to them: technically sharp, commercially ruthless, and much bigger under the surface than they first appear. We’re smashing revenue targets at Instant, we’re ever so slightly scared of Airwallex.

There’s an airy, cloud vibe to these ones. For Rocket Lab, that’s literal clouds.

Ever felt like fleeing into a cabin in the woods, cardigan on, Bill Gates Think Week style, to get some space and build a billion-dollar tech company in stealth? Yeah, so did Swipejobs - the Aussie unicorn you’re learning about now.

Nice, calm, earthy brown analog vibes. Yes, we somehow think that a medical AI scribe is calm, earthy brown analog vibes. It just fits don’t @ me.

This is the 1:37am Slack-message cohort: internet-native, aesthetically switched-on and still carrying that dangerous “what if this gets really big?” energy.

LiDAR, construction tech in the 00s, rockets, quantum computing. Their heart’s in the right place but geez these teams got torched making these companies.

If Taylor knows one thing, it’s all business is showbusiness. Glam squad assemble, because we’re about to go full chookas. These companies know how to perform, package, and why in crowded markets it pays to get your brand oh so right.